Previously known as the SA-Nigeria Chamber of Commerce, the rebrand involved re-calibrating the chamber's strategy after an examination of its core mandate and value proposition.

"The name change appropriately places greater emphasis on the chamber's outbound orientation toward the Nigerian market," says HKLM founder and director, Sean McCoy.

According to HKLM, the change to 'Business Chamber' from 'Chamber of Commerce' reflects a more 'focussed, progressive and agile organisation'.

The change also avoids brand confusion with the Lagos-based Nigeria-SA Chamber of Commerce, which the SA-NBC collaborates with but does not have a formal partnership agreement or commercial affiliation.

Part of the rebrand included modernising the chamber's identity from one with a 'predictable' look and feel to a more 'forward-focused' design. Incorporating the colours of both the South African and Nigerian flags, the new identity aims to be an abstract depiction that is symbolic of people and currency as vehicles of economic success.

The SA-NBC was established 14 years ago and strives to promote, facilitate and assist South African businesses to do business in Nigeria — acting as a pivotal link between the economies of the two countries.

In addition to providing information and insight to South African companies about the regulatory and business environment in Nigeria, it hosts professional networking events, provides advocacy services and other supplementary services to its member base — many of whom are blue-chip companies.

The chamber supports free trade and fair business that complies with the regulatory environment and the rule of law in Nigeria.

"The rebrand has shifted the SA-NBC towards a more progressive looking organisation, and successfully re-calibrated the chamber as it looks to the future," says McCoy.

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