The masterclasses will be held in Cape Town and Johannesburg. The courses intend to be interactive and highly practical; they comprise 70% theory and 30% tasks and activities. The structure allows delegates to immediately apply and practice what is learnt.

The classes accommodate a classic workshop-style learning approach, where delegates can ask questions if there's something they don't understand or if they want to share an insight.

Both classes will be led by Red & Yellow's Su Little, who comes with over 15 years of experience in a digital agency, corporate social media, CRM, strategy, e-commerce, experiential events and brand management.

According to Red & Yellow, delegates can expect expert insights and guidance from Little, who was the first South African to be recognised on the global list of 'Corporate Social Strategists'.

The classes are intended to equip delegates to 'master' the fundamentals, and the tools and techniques they need to plan, formulate, implement and measure a winning social media marketing or content marketing strategy.

Additionally, delegates will receive a pack of templates and methodologies that they can use. The two-day course will provide delegates with a certificate upon completion.

Details applicable to the masterclasses' venues are as follows:
  • Johannesburg — Workshop 17, 138 West Street, 2196 Sandown, Gauteng
  • Cape Town — Red & Yellow campus, 2nd Floor, 97 Durham Avenue, Salt River
  • Duration — two days — 09:00 to 17:00 (with breakfast, lunch and tea breaks in between)
  • Cost: R7 500
Social Media Marketing masterclass dates are:
  • Johannesburg — Wednesday, 25 September to Thursday, 26 September
  • Cape Town — Tuesday, 1 October to Wednesday, 2 October
The first 20 delegates to sign up for Cape Town and Johannesburg respectively will receive the added benefit of a R1 000 voucher towards Red & Yellow's Social Media Marketing online course.

Content Marketing Masterclass dates are:
  • Johannesburg — Tuesday, 22 October to Wednesday, 23 October
  • Cape Town — Tuesday, 29 October to Wednesday, 30 October
The first 20 delegates to sign up for Cape Town and Johannesburg respectively will receive the additional benefit of a R1 000 voucher towards Red &Yellow's Digital Content and Copywriting online course. 

If you have any queries or would like to get in touch with Red & Yellow, contact [email protected] or phone Red & Yellow on 0872 273 283.

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