According to Andrew Human, CEO of the Loeries, brand communication is a combination of art and science that demands constant innovation. "Creativity is now more in demand than ever," says Human. "And while brands and companies recognise innovative creativity as the key to greater brand success in the future, many remain unsure of the best way forward." 

"Loeries Creative Week is far more than acknowledging industry successes," says Human. "A key part of the week is the gathering of industry leaders to unlock the critical mix of art and science of successful brands." 

The seminar aims to focus on 'forward-thinking' as a key for business, as well as communicating with customers in a way that draws them in and makes them engage with brands.

The seminar will also focus on how to effectively balance creativity and operations and how to develop a workplace culture that will enable opportunity to compete with larger global players.

Additionally, DStv's seminar will demonstrate how to validate what is communicated through creative experiences, and how to give a story to tell, rather than just telling a story.

The ideas behind the Dstv Seminar of Creativity intend to give a 'successful formula' on how to harness diversity instead of fearing it, as well as to give tools that can be used to make a business more creative, effective and successful in 'improving the bottom-line'.



The seminar's speakers include:
  • Nedal Ahmed, senior copywriter at 72andSunny, Amsterdam
  • Ravid Kuperberg, a partner at Mindscapes International
  • Tara Mckenty, creative director at Google APAC, Sydney
  • Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg
  • Katja Thielen, co-founder at Together Design, London
  • Manuel Bordé, executive creative director, TBWA\RAAD Dubai
Loeries Creative Week will take place from Thursday, 22 August to Sunday, 25 August in Durban.

For more information, visit www.loeries.com. You can also follow the Loeries on Facebook, Twitter or on Instagram.

*Image courtesy of Loeries