Pete Case, Ogilvy chief creative officer, says, "We are incredibly pleased to see the hard work of our clients and teams be rewarded at such a high level. We're especially proud to win for a campaign that generated the most revenue in South Africa this year, alongside three best-in-category wins for Mobile, Social and Influencer Marketing. Large congratulations also go to our partner Vodacom, who were crowned overall Social and Digital Corporate of the Year at the event."

Lana Strydom, head of digital, social and content marketing at Vodacom, says, "We have partnered with Ogilvy over the last five years to drive a digital-first agenda, which has led to the delivery of exceptional work driving real business benefits. We are delighted with the results at the New Generation Awards this year."

Alistair Mokoena, CEO at Ogilvy, says, "As an agency that deeply believes in the power of digital and as current Agency of the Year at the Bookmarks, these wins help to further underline our deep skills in the modern marketing space."

"Over the last five years, we've invested heavily into the connection between data, technology and consumer — we firmly believe that this will drive the connection with both today and tomorrow's consumers," adds Mokoena.

"Today's digitally-enabled consumer is simply a reality of our evolving audience. At Ogilvy, we see digital as central to the increasingly complex integrated marketing space [and] we treat all media in one agnostic approach," says Case.

"While it's a shame that our industry still requires standalone award shows to promote and celebrate digital, we're very proud of these achievements. And thank you to the judges for selecting our work as the benchmark for cut-through marketing in these categories," Case says.

Rochelle Knock, executive head of customer value management at Multichoice, which was also a winner on the night, says, "Winning these awards is a great honour and encourages the team and our agency partners to continue doing our best work."

"We are constantly striving to drive excellence in social and digital marketing. Our winning work this year outperformed our expectations and campaign objectives, including a 12% increase in our audience — powered directly by the great content of this exciting campaign," concludes Knock.

The 2019 New Generation Awards results can be found below.

Best Revenue Generating Marketing Campaign or Event:
  • Gold winner — Vodacom South Africa: Team Red, 'Vodacom Video Ticket'
  • Gold winner — Vodacom South Africa: Team Red, 'Summer Gigs'
Best Online Competition:
  • Gold winner — Vodacom South Africa: Team Red, 'Vodacom Super Proposal'
Mobile Marketing Excellence:
  • Gold winner — Vodacom South Africa: Team Red, 'Vodacom Summer 2018 — Summer Gigs'
  • Gold winner — Vodacom South Africa: Team Red, 'Vodacom Super Proposal'
Most Innovative Use of Social Media by a Corporate:
  • Gold winner — Ogilvy South Africa: DSTV, 'Africa United'
Best Influencer Marketing Campaign by an Agency:
  • Silver winner — Ogilvy South Africa: DSTV, 'Africa United'
The New Generation Overall Social & Digital Corporate of the Year Award:
  • Gold winner — Vodacom South Africa
For more information, visit www.ogilvy.co.za. You can also follow Ogilvy South Africa on Facebook or on Twitter.