On the night, Ogilvy won 18 Golds, seven Silvers, 13 Bronze, 12 Leaders and two Specialist Awards — emerging as both overall Agency of The Year and the Best Performing Agency of The Year.

Pete Case, Ogilvy South Africa's chief creative officer, says, "We’re very proud of these results and the amazing teams behind the work. This achievement echoes the talent and innovation that exists at Ogilvy, and there’s no better time for an agency to prove its ability to deliver results for brands. It underscores our mission as a modern marketing agency that creates 'work that works'."

The agency won across multiple categories, including Integrated Marketing, Online Campaigns and Social Media. The work was won for the following clients: Cadbury, Vodacom, Castle, Carling Black Label, KFC, Multichoice, Audi, Schweppes, Energade, Clorets, the Rape Crisis Trust and National Sea Rescue.

Ogilvy South Africa's chief strategy officer, Neo Makhele, adds, "Our ability to combine human insights with technology, data and digital media to create impactful storytelling continues to deliver value not only for us but, most importantly, [also for] our clients."

Ogilvy 2019 Assegai results

Direct Response Mass Media: TV, Print, Out-of-home and Radio
  • Leader: 'Remarkable Regifts'
  • Leader: DSTV — 'Access Simulcast'
  • Bronze: Audi SA 'Black Edition'
Experiential Media
  • Leader: Carling Black Label — '#NoExcuse Body Count'
Mobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)
  • Leader: Vodacom — 'SummerGigs'
  • Leader: 'Remarkable Regifts'
  • Leader: DSTV — 'Access Simulcast'
  • Silver: Vodacom — 'SuperProposal'
Online Campaigns: banners, microsites, remarketing and other online campaigns:
  • Leader: 'Energade'
  • Silver: Vodacom — 'SummerGigs'
  • Silver: Audi 'Q Range'
Social Media (Social Media Platforms)
  • Bronze: '#OhSchweppes'
  • Bronze: Carling Black Label — '#NoExcuse Body Count'
  • Bronze: 'Remarkable Regifts'
Direct Response Mass Media: TV, Print, Out-of-Home and Radio
  • Gold: Carling Black Label — '#NoExcuse isiZATHU'
  • Gold: KFC 'Bucket for One'
Mobile Marketing
  • Gold: Carling Black Label — '#NoExcuse isiZATHU'
Online Campaigns: banners, microsites, remarketing and other online campaigns:
  • Gold: Vodacom — 'SuperProposal'
  • Gold: 'Remarkable Regifts'
  • Gold: Castle — 'Smash the label'
  • Gold: Clorets' 'Breathe Out Proudly' campaign
Social Media (Social Media Platforms)
  • Gold: KFC '#NowTogether'
  • Gold: KFC — 'Add Hope'
  • Gold: Castle — 'Smash the label'
  • Gold: Vodacom — 'Superproposal'
Integrated Direct Marketing Campaigns
  • Bronze: Rape Crisis Cape Town Trust
  • Bronze: 'Remarkable Regifts
  • Silver: Audi 'Black Edition'
  • Silver: KFC 'Bucket for One'
  • Gold: KFC '#NowTogether'
  • Gold: Castle — 'Smash the label'
  • Gold: Vodacom — 'SummerGigs'
CRM Programmes
  • Bronze: Vodacom — 'SummerGigs'
Database & analytics innovation
  • Gold: DSTV — 'Loadshedding DStv Now'
Art Direction
  • Bronze: NSRI 'My Dad'
  • Bronze: 'Remarkable Regifts'
  • Bronze: Vodacom — 'Superproposal'
  • Silver: Castle — 'Smash the label'
Branded Content
  • Bronze: KFC — 'Add hope'
  • Gold: KFC '#NowTogether'
  • Gold: Castle — 'Smash the label'
Innovative Solutions
  • Bronze: KFC 'Bucket for One'
  • Bronze: DSTV — 'Loadshedding'
  • Gold: Castle — 'Smash the label'
Most Effective Use of Content
  • Leader: DStv 'Access Simulcast'
  • Silver: Carling Black Label — '#NoExcuse isiZATHU'
Use of New Technologies
  • Leader: Vodacom — 'SummerGigs'
Non-Profit Direct Marketing Campaign
  • Leader: Carling Black Label — '#NoExcuse isiZATHU'
  • Leader: NSRI 'My Dad'
  • Leader: Rape Crisis Cape Town Trust
Agency of The Year:
  • Ogilvy South Africa
Nkosi Award (recognises the best performing agency overall):
  • Ogilvy South Africa
For more information, visit www.ogilvyafrica.com. You can also follow Ogilvy Africa on Facebook or on Twitter.