South Africa replaces the highly respected APEX Awards
, which is held annually in South Africa. Brands and their agency partners will now have the ability to receive global recognition for their most effective marketing and communications campaigns.
The Effie Awards
are viewed by media agencies, marketers and advertisers worldwide as a respected global symbol of achievement. 'Effie's mission is to lead, inspire and champion the practice and practitioners of marketing effectiveness and we take great pride in hosting the first globally recognised marketing effectiveness awards programme in South Africa in 2020," says Mathe Okaba, CEO of the ACA.
"The ACA has championed effectiveness in marketing and communications and the incredible work executed in our market," adds Okaba. "It is with great excitement that we officially launch the 2020 season of Effie
South Africa, and look forward to catapulting our local profession into the global arena."
Launched in 1968, Effie
celebrates effectiveness worldwide with over 50 global, regional and national programmes across Asia-Pacific, Africa, Europe, Middle East, Latin America and North America. Effie
South Africa joins the Effie
network as the 49th
national programme celebrating and Awarding Ideas That Work®
"The opportunity now exists to benchmark against the most effective work from all over the world. We invite all agencies and marketers to enter the programme in order to expose and celebrate their work that worked," says Okoba.
"There is no strict definition of effectiveness within the Effie
recognises all forms of effectiveness — awareness, sales, behaviour, etc. The determining criteria for measuring effectiveness will be considering how challenging the objectives were, and the significance of the results achieved against those objectives," says Okaba.
is proud to partner with the ACA to launch Effie
South Africa," says Traci Alford, president and CEO of Effie
worldwide. "As a global forum, Effie
provides a platform for marketers to celebrate the most effective marketing around the world, while establishing benchmarks that will drive our industry forward."
"We welcome South Africa to the global Effie
network, leading the way as our first national programme in Africa, and look forward to showcasing and learning from this year's winners and finalists," adds Alford.Effie
South African finalists and winners will receive points towards the Global Effie Index
, which ranks the most effective marketers, brands, holding companies, agency networks, agency offices and independent agencies globally. The Effie Index
will also determine the local rankings.
The Effie Awards
South Africa call for entries will be made in the first quarter of 2020. Entry workshops will provide guidelines, tips on how to enter the awards, requirements and case study presentations. The workshops will take place on the following dates:
- Durban — Tuesday, 28 January 2020 at The Hardy Boys
- Johannesburg — Wednesday, 29 January 2020 at Vega School
- Cape Town — Friday, 31 January 2020 at 99c
Bookings are needed to attend the workshops as space is limited. To book, you can contact [email protected]
For more information, visit www.effieawards.co.za
or visit www.acasa.co.za
. You can also follow Effie
South Africa on Facebook
or on Instagram