FNB will be involved from a panel of experts' perspectives, as well as in delivering the live brief, listening to the strategies presented by the delegates and providing feedback and insight back into the groups.

"It is in our best interests to actively play a part and support such an initiative for both our customers and ourselves," says Lebo Thubakgale, media strategist at FNB South Africa. "As a company, it is inherent in our DNA and culture to actively participate in uplifting and enabling industries relevant to our business and our customers." 

"The AMASA workshop aims to equip young talent with the know-how and network connections to make their mark, and essentially ensure the sustainability of this wonderful, frenetic industry," says Fagan Abraham, media strategist at OMD and head of the AMASA workshop portfolio. 

"Each year we aim to stand on the shoulders of the previous AMASA workshops to make the experience even richer and rewarding for the delegates," adds Abraham.  

This will be the fifth year that the AMASA workshop will be presenting to audiences over three days. Featuring top industry experts, it will consist of a series of speed-networking, panel-style discussions rather than traditional classroom-style lectures.

The workshop is designed to engage delegates in a way that reflects the fast-moving communications environment that exists today. It will aim to provide a snapshot view of the media landscape and also delve into the inner workings of disciplines, such as strategy and media planning.

"Like previous years, delegates will have access to the network of experts, as well as the opportunity to build networks amongst their peers. Not only is it an awesome growth and learning opportunity but it's also a really fun weekend to share in one another's creativity and zest for life. We'd really like to encourage the agencies and media owners to get behind this opportunity and send their young talent for what's guaranteed to be a skills-toolbox-filling experience," adds Abraham.

According to the workshop, the event is considered a 'rite of passage' for young professionals in the media and advertising industry because it helps them to build the knowledge and muscle necessary to compete in such a dynamic context.

It also provides delegates with the opportunity to engage in an interactive learning process created to empower them to:
  • collaborate with suppliers better,
  • improve the quality of responses,
  • network amongst the movers and shakers in the industry, and
  • build long-term relationships.
"We are excited to be entrenched in this opportunity to identify opportunities and solutions to breaking through what is becoming a throttled and challenging environment," says Thubakgale.

"As the media landscape evolves and technology plays a more significant role, other mitigating circumstances include the struggling economy and getting the best 'bang for your buck' as far as media spend is concerned. We look forward to enabling individuals in the industry to upskill and provide the very best strategies and plans," concludes Thubakgale.

Bookings are now open for the workshop and the workshop has reported that space is limited. Media and advertising agencies, media owners and marketers are encouraged to provide their an opportunity to attend the workshop, which will give them a foundation in industry-related management and leadership skills.

Costs:
  • R5 999 per person sharing (AMASA members)
  • R6 499 per person sharing (Non-AMASA members)
Group booking discounts:
  • 7.5% on groups sized between four and nine
  • 10% on groups comprising more than 10 individuals
Kindly note:
  • All bookings and confirmations need to be finalised by Wednesday, 11 March.
  • The cost for the workshop includes accommodation, all meals and all lecture notes and stationery.
  • Costs do not include transport to the venue, beverages (cooldrinks or alcoholic drinks), telephone calls, room service or additional leisure activities outside of the curriculum. These are additional to the package and will be charged directly to the delegate should he or she make use of them.

To make your booking, individuals are encouraged to contact [email protected]. For other inquiries and sponsorship opportunities, you can contact [email protected].

For more information, visit www.amasaawards.co.za. You can also follow AMASA on Facebook or on Twitter.