According to the agency, Singh is an HR professional with extensive experience in the media, advertising and telecoms industries. Singh most recently held the position of human capital executive at Primedia Broadcasting. Prior to that, Singh was the group HR manager for TBWA South Africa and its agencies.

Singh's career in human capital started 15 years ago in the telecoms industry and she has since grown into leadership roles that have, according to Grey, recognised her qualities and dedication to the discipline and people.

"I am excited and humbled to join such a dynamic leader in the marketplace whose foundation is grounded in its people, " says Singh. "I take my inspiration from the creativity of such a vibrant industry and its diverse, talented people. I will thrive on my interpersonal skills to connect with other Grey and WPP companies and the people who are the centre of our success."

"Grey Advertising Africa has experienced rapid growth in the past few years, attracting the industry's best talent and a growing number of blue-chip brands. Our business has always been about our people and our culture," says Paul Jackson, Grey Advertising Africa's CEO.

"With our recent growth, it is more important than ever before to have someone of Singh's experience on the team to continue to attract, nurture and retain world-class talent at Grey. We are immensely excited to have Singh join our executive team," concludes Jackson.

In her position as chief people officer, Singh will aim to bring together her passion for HR strategy and execution, as well as organisational design, talent management and transformation. Singh aims to give Grey Advertising Africa a "competitive edge" by attracting and retaining the best talent in the industry. 

For more information, visit www.grey.com. You can also follow Grey Advertising Africa on Facebook, Twitter or on Instagram.