Atherfold's role at Instinctif Partners Africa saw her being responsible for the digital and content and creative practice area.
In addition to being a digital and accredited SEO practitioner, Atherfold has knowledge of corporate communications and public affairs and is a specialist writer.
Her focus includes:
- digital audits and strategies
- search engine optimisation
- search engine marketing
- social media
- web diagnostics, and
- workshops.
"We are excited to welcome Atherfold to the Spheralytical team," says Dr Jan van Niekerk, the company's CEO. "We can now truly offer clients everything from A-Z, eliminating the need to consult with multiple agencies."
"Atherfold, who has 13 years' worth of experience in the communication's industry, will help us expand our offering to include expert copywriting, PR, positioning, crisis communications and media training," adds van Niekerk.
"She will also drive the growth of our data science division, where we will assist clients in analysing and monetising their data," concludes van Niekerk.
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