It's no secret that we're all inundated with ads from every corner. The actual number, however, is still surprising. According to recent estimates, the average person may be exposed to up to 10 000 ads on a daily basis.

Business owners should be able to create unique online ads that appeal to consumers on an instinctual level, due to an understanding of what appeals to consumers and what does not. And the best way to understand this is through advertising psychology.

Take a look at the guide below for a primer on advertising psychology. Here, the different emotions elicited by fonts and colors, the different mental processes a person takes when making a buying decision and the feelings provoked by the most effective advertisements are explained:


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