The awards report that it saw significant interest from Ghana, Algeria, Mozambique and Botswana. DMASA's CEO David Dickens says that there has been a healthy interest from abroad, following the acceptance of African and Middle Eastern entries for the first time.


Entries for the awards close on Friday, 28 August. Information regarding the event has been made available on the event's webpage. 

2019's instalment of the Assegai Awards saw Ogilvy being named Agency of the Year, while Rogerwilco received the Leader Award in the same category. The awards say that altogether, there are some 180 Bronze, Silver and Leader Awards to be won across various categories. 

These included:
  • Spanning search
  • Email, and
  • Experiential and Mobile marketing.
The awards' judges look for the most effective use of:
  • content
  • database analytics
  • interface and navigation design
  • banners
  • microsites, and
  • every other tool available to South African, African and Middle Eastern IDM outfits.
"Our commitment to fostering a climate of responsible integrated and direct marketing in South Africa and beyond saw growing interest in the Assegai Awards from our peers abroad, who liked what they saw," says Dickens.

"We've now opened up the awards to our African and Middle Eastern colleagues and it's been well worth it," Dickens adds.

The DMASA is the continent's most established non-profit dedicated to the sustainable development of the IDM industry. The Assegai Awards aim to highlight best-in-class examples of direct and integrated marketing to encourage players to keep raising the bar, while remaining abreast of the new trends and technologies that emerge during each year's award cycle.

"Winning credible awards can go a long way towards demonstrating to clients and consumers alike that IDM agencies are responsible marketers who also deliver outstanding results," concludes Dickens.

Judging will commence in September and more information regarding the date and format of the November 2020 awards evening will be released by the DMASA in due course.

For more information, visit www.assegaiawards.co.za or contact [email protected]. You can also follow the Assegai Awards on Facebook or on Twitter.