Musa Ndlovu, marketing and communications manager, says, "For 30 years, our company has offered a wide variety of canvasses and solutions that support brands and the face mask is now firmly established as the iconic 2020 symbol."
"It saves lives, embraces social activism and challenges creatives across the board to step boldly into a new branding space. As such, they are the ideal for telling better stories in this new era of brand purpose and a cost-effective vehicle for more than the 10 000 resellers we represent, businesses operating across our continent," adds Ndlovu.
The competition is open to all creatives and entries must be electronic. The winning design will be produced in an exclusive limited edition run and distributed to the
Loeries community, says the team at Barron.
"A vector file can be downloaded from the
Loeries Facebook and Instagram accounts to create a mask mock-up to be posted with the hashtag '#OfficialMaskOfTheLoeries'," says Ndlovu.
Entries close on Friday, 28 August and the 20 most creative designs will be shortlisted for the
Loeries committee who will then choose the winning design. Creative work in other categories can be used for the mask.
The competition details are on the
Loeries website and innovation, quality and relevance are the key criteria, says the team. Notably, the winner's name will feature on the mask in the
Loeries newsletter, website and social media platforms.
CEO Preetesh Sewraj concludes, "The '#OfficialMaskOfTheLoeries' initiative will allow us to work with Barron to communicate the importance of an essential item in a fun way. I believe we will see many exciting submissions from the creative community."
For more information, visit
www.loeries.com. You can also follow the
Loeries on
Facebook or on
Twitter.