"One of South Africa's youngest national brands will inject new energy and ideas into the country's most established direct and integrated marketing awards," says David Dickens, CEO of the Direct Marketing Association of South Africa (DMASA).

The DMASA has been hosting the Assegais annually for the past 22 years. "It is fitting that in the year when so many of us have seen the necessary expansion of our online lives that the DMASA has embarked on a fresh new partnership with a digital leader," Dickens adds.

"TymeBank believes in state-of-the-art banking with an entrepreneurial flair. Positive disruption in pursuit of doing things better is what we're about. We put our customers at the centre of all that we do and we aim to communicate to them in a way that simplifies and de-mystifies banking to improve financial access," says Linda Appie, head of marketing for TymeBank.

"Direct marketing forms a significant part of our marketing strategy and reaching our customers with the solutions they need. It's clear then that this new relationship between TymeBank and the DMASA Assegai Awards is a true meeting of minds," adds Appie.

The Assegai Awards annually showcase the direct marketing industry leaders who have delivered exceptional work over the previous year. 

There are 180 Bronze, Silver and Leader Awards to be won across dozens of categories. Judges are specifically looking for the most effective use of:

  • content
  • database analytics
  • interface and navigation design
  • banners
  • microsites, and
  • other direct and integrated marketing tool.

For more information, visit www.assegaiawards.co.za or contact [email protected]. You can also follow the Assegai Awards on Facebook or on Twitter.