Optiway says that each person's body is unique and not all good food is good for all people. Doing a food intolerance test indicates what foods your body needs and which you should avoid.

The brand says that it is often assumed that communication messaging for anything in the wellness space must be serious. While factual accuracy will always be important, this does not mean brand messages need to be boring. They can be fun. This is the message that its latest campaign aims to convey. 

Optiway says that, often confused with allergies that appear almost instantly and can be life-threatening, food intolerances can cause significant discomfort including:
  • acne
  • dizziness
  • fatigue
  • bloating
  • constipation
  • aches and pains
  • diarrhea
  • chronic fatigue syndrome
  • fluid retention
  • irritable bowel syndrome, and
  • rashes and sinusitis.
"These symptoms are caused by inflammation, which is caused by eating food that you are intolerant to," says Optiway dietician Bernice Venter. "Inflammation refers to your body's process of fighting against things that harm it, such as infections, injuries and toxins in an attempt to heal itself."

"The Optiway food intolerance test tests for 222 kinds of food to which a person may be intolerant and provides a detailed report with colour-coded categories of which foods the person may eat liberally, which may be eaten in moderation and which should be avoided," adds Venter.

"As we approach the festive season, good eating habits tend to fall by the wayside when we reconnect with friends and family over food. Festive eating can be fun but should be done responsibly," Venter says. 

The brand says that this was the thinking that underpinned the 'Feel Good Summer' campaign. "By knowing what you should and should not eat, you can still indulge this Summer without the discomfort caused by inflammation," concludes Venter.

The campaign includes:
  • social media messaging
  • a special offer
  • informative newsletters
  • point of sale in practitioner offices, and
  • free recipes for smoothies.
For more information, go to www.optiway.co.za. You can also follow Optiway on Facebook