The next generation decoder aims to offer customers an enhanced viewing experience and the best available local and international content from DStv and Showmax.
As part of the new experience, Netflix will be available for the first time on the Explora Ultra decoder.
The campaign that was shot in Cape Town sees Kolisi assemble an Ocean's Eleven-style squad in the television and film industry, as well as the sports fraternity. Big names in the TVC include:
- Food Network DStv channel 175 chef Siba Mtongana
- South African actress and M-Net DStv channel 101 South Africa's Michelle Botes
- Brad Binder, South African motor GP racer (SuperSport Home of Motorsport, DStv channel 215), and
- Ian Wright, TV personality and former professional footballer (Home of Premier League, DStv Channel 203).
In a second iteration of the campaign, Kolisi summons a constellation of international stars from streaming service Netflix. It reflects the diverse content that will be available through the Explora Ultra decoder.
In this version, characters from Stranger Things
, Queen Sono
, Money Heist
and Spenser Confidential
are called to the mission. The commercial is being flighted on various platforms, including across DStv's platforms.
"Siya is a metaphor for the new super sleek, modern DStv Explora Ultra and his legion of stars represents DStv assembling the very best of content it has to offer. This new generation Explora delivers on DStv's mission to offer value, convenience and more choice to our customers for all their entertainment needs," says Thabisa Mkhwanazi, DStv executive head of marketing.
Announced at DStv’s showcase earlier this year, the new DStv Explora Ultra has built-in Wi-Fi capabilities and supports 4K Ultra HD and Dolby Atmos. This decoder will give customers access to third-party streaming services, the first being Netfilix.
For more information, visit www.dstv.co.za
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