DMASA CEO David Dickens says, "We expect a doubling of the usual 100 person attendance thanks to the new, more convenient format and this year's stellar speaker line-up."

The theme for the event is 'Resilience and Reinnovation', which speaks to marketing in the new coronavirus-impacted reality. Didier Farge, who is CEO, president and co-founder of Conexance, will be speaking at the event. 

Joining the virtual gathering from Paris, Farge says that he is passionate about relationship marketing and customer knowledge. He is an awarded entrepreneur and his industry leadership roles include being president of the Strategic Committee of the French Data and Marketing Association, SNCD.

Local speakers comprising the line-up include:
  • Candice Goodman, managing director of Mobitainment
  • Stefan Oberholzer, CEO of Weavind Online
  • Nicole Glover, Assegai Awards Young Direct Marketer of the Year 2020, and
  • Keeno Johnson, executive head of direct and digital at Old Mutual. 
All are engaging speakers who will address such key topics as data protection, POPIA compliance and other current issues.

The conference starts at 11:00 on Thursday, 25 March and DMASA members and non-members alike can register to attend this free event here

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