Spur Steak Ranches is renowned for its birthday songs, in which waitrons gather to sing to a child celebrating their birthday. A Chico-the-Clown dessert with a sparkler is also part of the experience.
"This past year has been difficult for many people to come together to celebrate a loved one's birthday. As a brand that has celebrated birthdays with families over many decades, it is Spur's privilege to be able to celebrate the birth of our country's democracy, while also acknowledging all the children who missed their birthdays this past year," says Sacha du Plessis, executive director and CMO at Spur Corporation.
Spur says that the campaign comes from the heart of the Spur staff members, who want customers to know that despite tough times, their restaurants will always be a place where families can come together over a meal and share special memories.
The campaign officially launched on TV on Tuesday, 20 April and in restaurants nationwide on Tuesday, 27 April. Spur had a one day only special on Freedom Day, where all children ordering a sit-down Kids Meal received a free Chico-the-Clown dessert.
Marius van Rensburg, executive creative director of 99c, says, "It was a privilege to work on such a meaningful and heartfelt campaign with Spur."
Spur Steak Ranches concludes that it will continue to play its part in ensuring to contribute to flattening the curve. All restaurants have safety measures in place as per the Department of Health's protocol and the World Health Organisation’s best practice.
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