Since its launch in March 2021, the consultancy has advised financial institutions that are considering investing in OOH, in the United States.
This is regarding how to restructure their commercial relationships with OOH media owners, to the benefit of all stakeholders.
The organisation has also been handed its first assignment from an Asia based client, with international ambitions.
The three new partners are:
- Jim Liu, a formerly Zenith Media head of OOH in China and later instrumental in setting up Group M’s Kinetic China
- Sheldon Silverman, a founder of Liquid Marketing and CEO of the SmartBomb Media Group in the United States, and
- Fred Kuhlman, a founding partner of Nationaal Adviesbureau Buitenreclame in the Netherlands.
Tom Goddard, chairperson of OOH Capital, says, "I am very proud to welcome our new partners, who have impeccable credentials and proven track records in their respective fields. They will join our existing partners in a dedicated client-focused specialist OOH advisory service, with the experience to take a truly global, holistic view."
Formed in 2021 and headed by former Ocean Outdoor chairperson Goddard, the group also includes:
- Annie Rickard, managing partner and former Posterscope global CEO
- David Gordon, Posterscope's former global insight director
- Carlos Viladevall, a former Iberia CEO
- Philippe Baudillon, former Clear Channel France president, and
- Stephen Freitas, former CMO of the Out of Home Advertising Association of America.
For more information, visit
www.oohcapital.com or contact
[email protected].