Designed as the spring kick-off for the industry, the programme for the DMEXCO Digital Spring Summit spans the full spectrum of online marketing, with a special focus on the latest trend topics, including Web3 and NFT.

The lineup of speakers from recent digital start-ups and established industry names ranges from best practices to deeper dives into successful digital projects.

Speakers of the DMEXCO community at the Digital Spring Summit include:
  • Piran Asci, managing director at KoRo Handels Gesellschaft mit beschränkter Haftung (GmbH)
  • Berit Bretschneider, marketing director at DACH, BookBeat GmbH
  • Ellie Hughes, head of reputation at Freeletics
  • Timm Jaeger, CEO of EintrachtTech, Eintracht Frankfurt
  • Dr. Volker Kitz, lawyer and author on the Spiegel bestseller list
  • Philipp Klösel, head of online marketing and media at Peek & Cloppenburg KG, and
  • Götz Trillhaas, managing director at Snap Germany.
Jaeger will report on how the Bundesliga club took its first steps into Web3 and its initial experiences with NFT collectables. In addition, Hughes will give an overview of Freeletics' evolution from a fitness brand to an international fitness and lifestyle brand and talk about the significance of gamification in product development.

Schneider talks about the importance of diversity in marketing and presents specific market figures.

DMEXCO says that digital product worlds and online stores have always been an integral part of the community. This is while traditional e-commerce now involves more than just an online store. The interaction of numerous channels is considered a success factor for retailers.

Klösel talks about this topic and about Peek & Cloppenburg's path to becoming Europe's leading omnichannel fashion retailer.

Books — a medium that is often underestimated but has undergone years of change — will also be represented at the summit. Bretschneider will discuss the digital transformation of (audio) books and the consequent digital shift in marketing. Kitz will be there to talk about his latest book Konzentration: Warum sie so wertvoll ist und wie wir sie bewahren (Concentration: Why It's So Valuable and How We Can Preserve it).

Thomas Mosch, director of the conference at DMEXCO, says, "The aim of the DMEXCO digital spring kick-off is to use targeted contributions to discuss the most important developments in digital marketing, and thus to offer a forum to the full spectrum of the industry."

"We look forward to presenting our community with an exciting and high-profile programme," concludes Mosch.

Individuals can get access to the DMEXCO Digital Spring Summit here

For more information, visit www.dmexco.com. You can also follow DMEXCO Digital Spring Summit on Facebook, Twitter or on Instagram.