The TVC strives to draw attention to the importance of choosing Tata Salt instead of look-alike products.
The ad cautions consumers against falling prey to disingenuous products and thereby urging them to make a responsible choice in terms of the well-being of their families.
The main objective of the campaign is to build awareness amongst consumers to not fall for look-alike products and ensure that they make the right choice.
The campaign films feature Ravi Kishan, a celebrity and a known face in the region, to communicate the benefits of using authentic Tata Salt. The multi-lingual TVCs are being aired in Uttar Pradesh and its surrounding states.
Deepika Bhan, president of packaged foods India at Tata Consumer Products, says, "Imitator and counterfeit brands could cause concern to consumer health. Several look-alike brands have labels that often look identical to Tata Salt and consumers mistakenly pick them up."
"However, these imitation brands might not be able to deliver the expected benefits and the assurance of quality that vacuum evaporated Tata Salt can provide. This new 360-degree marketing campaign for Uttar Pradesh is an intervention to educate both trade and consumers to choose the real Tata Salt and, thereby, make the right choice for their wellbeing," concludes Bhan.
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