OMTV says that this will be done through various associations and collaborations while increasing the subscription base and reaching out to a wider audience through creative ideas.

Vaidya holds 20 years of experience as a business professional with a demonstrated history of working in the marketing and digital industry.

Vaidya previously worked with VSERV as DGM Operator Alliances.

According to the agency, Vaidya is a strong business development professional skilled in:
  • business strategy
  • business operations management
  • customer lifecycle management
  • mobile applications, and
  • B2B and D2C account management.
The agency says that Vaidya is an inspirational leader with a strong track record of business transformation, integration and turn-around, majorly across the telecom, media, BFSI and SME sectors. 

Vaidya says, "[I am] thrilled and excited to be a significant part of OMTV. It's content with knowledge, pride and enlightenment. I have a firm belief that very soon OMTV is going to be competing with the top OTT platforms in India. It shall soon spread its wide wings across the globe."

"When Shukla and I discussed this whole proposition for the first time I just remember saying one word on the opportunity, 'enormous'. Going forward there will be challenges but nothing can withstand the strength of OMTV," Vaidya adds.

Nitin Jai Shukla, founder and MD of OMTV, says, "I'm excited to have Vaidya as a significant part of OMTV, he will add to the growth of the company with his experience in the media industry. We have ambitious growth plans to expand and monetise the content as we are ready with our first original big-ticket show."

Shukla concludes, "Right now, we are a free app and soon with OMTV originals and library of our acquired content we will be coming into the market in a big way. Vaidya has experience in syndicating the content and with his expertise, I'm sure OMTV is bound to grow leaps and bounds."

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