The significant increase in brand value has seen MTN South Africa jump four places to rank number one for the first time.

The 2022 Kantar BrandZ Top 30 Most Valuable South African Brands ranking, report and extensive analysis are available here. MTN was also recognised as Most Valuable Brand in SA by Brand Finance in April 2022.

"We are very proud of our performance, which highlights the hard work undertaken over the past year. We are embarking on a future-ready transformation and expansion into a platform business under our Ambition 2025 strategy," says Charles Molapisi, MTN South Africa CEO.

Molapisi adds, "We have also been investing heavily in disruptive technologies to transform our brand from a telco into a techco."

According to MTN, strategic investments include extensive plans to drive growth into under-serviced rural areas, as well as the enhancement of:
  • access
  • availability, and
  • modernisation of MTN's entire network.
"We are committed to rolling out MTN network solutions to all South African people battling with connectivity. With unemployment at an all-time high, it is critical to focus on harnessing digital solutions to drive the recovery, especially in those areas that were hardest hit, while plugging existing data gaps," adds Molapisi.

MTN says that the increase in its customer acquisition can be attributed to:
  • the continuous introduction of new and innovative solutions to transform experiences for customers
  • the drive to exceed quality expectations, and
  • building on the recent recognitions MTN has received for its network performance. 
These include Best Network in South Africa by Rohde & Schwarz SwissQual AG and SA's best network in the first and second quarters of 2022 by independent provider MyBroadband.

"Our brand positioning aligns with our ambition to enhance our customers' lives based on real and relevant insights. To this end, we thank our customers for choosing us and for their loyalty — they remain the reason we do what we do," says Nomsa Mazibuko, general manager of brand and communications at MTN South Africa.

"We are immensely proud of this achievement. We work every day to serve individuals, businesses and communities, and this recognition will only inspire our people to commit to continuing to provide solutions and experiences that matter and create value for our customers," concludes Mazibuko.

For more information, visit www.mtn.co.za. You can also follow MTN on Facebook, Twitter or on Instagram.