According to 2022's programme, the event will introduce the launch of the first Effie Finalists Party.

Campaigns that have been adjudicated as being among the most effective will be announced at the event, says the awards. This will allow for a well-deserved celebration as finalists are rewarded alongside winners in earning points toward the annual global Effie Index.

The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks and holding companies by analysing finalist and winner data from Effie Award competitions around the world, the awards adds. Announced annually, it is the most comprehensive global ranking of marketing effectiveness.

2022 also sees the introduction of the Effie dialogues, a deep dive facilitated series of discussions, as a prelude to the annual Effie Summit.

The awards says that the exclusive and invite-only dialogues aim to drive industry debate through the sharing of impactful insights on themes related to marketing and performance via an engaging platform.

The dialogues' launch edition will expand the effectiveness focus in marketing communication, led by C-Suite power couples, amplifying the reality that 'true' marketing effectiveness requires collaboration across business units, adds the awards.

Mathe Okaba, CEO of the ACA, says, "Following the highly successful inaugural Effie Awards in our market, we're truly excited to be expanding the Effie linked events in the lead up to the Effie Summit in September and Gala Awards evening in October."

"[This is] with both the Finalists Party and Effie dialogues adding substantially to the narrative around effectiveness in the industry. Collaboration is a cornerstone of delivering on business objectives and in 2022 the awards are highlighting this," adds Okaba.

"While the awards celebrate Effie finalists and winners, the Effie dialogues series and Summit will focus on the importance of the marketing function working collaboratively with all functions in organisations — this is in order to ensure effective delivery against stated objectives and the bottom line," concludes Okaba.

According to Effie South Africa, tickets for the Finalists Party, Summit and Gala Awards are exclusively available for purchase online via the dedicated ticketing portal by clicking here.

Effie events details are as follows:
  • Dialogues: Thursday, 8 and Thursday, 15 September at GIBS in Illovo
  • Finalist Party: Monday, 22 September at The Empire in Parktown
  • Summit: Monday, 22 September at The Empire in Parktown, and
  • Gala Awards: Thursday, 27 October at Focus Rooms in Modderfontein.

The Effie Awards South Africa is organised by the ACA with the following sponsors:
  • Nedbank
  • Sanlam
  • SAB
  • RMB
  • GIB
  • Aon
  • Investec, and
  • Metropolitan.
For more information, visit www.effieawards.co.za. You can also follow the Effie Awards on Facebook, Twitter or on Instagram.