Danny's Auto, a respected name in the sector with an over 75-year legacy and based in Springfield, Gauteng, is well known for its offering of more than 30 000 premium aftermarket automotive parts and accessories, according to the agency.
With the recent acquisition of a majority stake by Sanlam Private Equity, the company says that it is primed for even greater expansion, particularly with its budding product line — including the Imoto Chemicals brand.
Group CEO of the Brave Group Musa Kalenga, says, "Navigating the automotive sector demands a perfect blend of strategic clarity and creative courage. We are excited to be the agency to lead Danny's Auto through this journey, harnessing our creative prowess and strategic insights to fortify and expand their position in the market."
Kalenga adds, "In today's dynamic market landscape, brands need more than just exposure; they need meaningful connections with their audience. Our task is to amplify Danny's Auto's offerings and ensure that every South African resonates with its brand story."
The automotive sector, integral to the South African economy, is poised for transformation, especially with the new right-to-repair guidelines by the Competition Commission. The agency says these guidelines are set to ramp up demand for aftermarket vehicle repairs and maintenance.
Notes Ahmed Ismail, chief executive of Danny's Auto, says, "As we enter this new phase with Sanlam Private Equity, it is essential to have an agency that not only understands our market but is also adept at navigating its intricacies. We are optimistic about the future and what this partnership will achieve."
Ismail concludes, "With Sanlam Private Equity backing our vision and the Brave Group igniting our brand narrative, I believe the sky's the limit for what Danny's Auto can achieve. We are on the cusp of a new era, and I could not be more excited."
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