The World Out of Home Organization (WOO) has named JCDecaux Group Chief Data Officer, Sylvain Le Borgne, as the Keynote Speaker on day two of the WOO Global Congress in Mexico City from Wednesday, 4 to Friday, 6 June. The theme of Le Borgne's address is 'How Tech Brings OOH to the Next Level'.
Le Borgne will give an exclusive insight into how the world's biggest Out-of-Home (OOH) media owner leverages cutting-edge technologies to enhance its operations, create incredible experiences and make OOH accessible and dynamic, says WOO.
Le Borgne is responsible for JCDecaux's global data strategy aimed at accelerating the digital transformation of OOH media. In an extensive career, he has founded multiple companies, including Adream, Actustar and Adledge and also worked at French agency group Havas, Fifty-Five and MediaMath, adds WOO.
WOO says Le Borgne is uniquely positioned to explore how data can be deployed as a benefit for the OOH industry as a whole, as it competes with the challenge from internet-based media businesses.
WOO CMO, Richard Saturley, concludes, "There can be no better guide to the opportunities and challenges of the data revolution than Sylvain. He is an acknowledged expert on data-based technologies in every aspect of media, while JCDecaux, with his leadership, is pioneering many of the developments transforming the Out-of-Home industry."
Individuals are encouraged to register for the congress here.
For more information, visit www.worldooh.org or contact Richard Saturley at [email protected].
*Image courtesy of contributor