Kraft Foods announces the arrival of Cadbury Dairy Milk Bubbly
Marketing 29
Kraft Foods has announced the arrival of Cadbury Dairy Milk Bubbly, a combination of SA’s best loved chocolate with a burst of bubbles both inside and out.
“The new aerated offering comes in a unique mould shape. The soft and round chocolate bubbles on the outside and inside melt in your mouth for a smoother, lighter, creamier moment” says Tamsin Darroch, senior brand manager: Chocolate
The chocolate not only appears in a stylish, highlighted new look but also comes in the new re-sealable packaging to ensure the treat can be packed away and enjoyed over and over again.
Cadbury Dairy Milk Bubbly will be available in all major retailers from August in an 87g and 150g pack size. A television commercial will hit local TV screens from 14 August.
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