Five well-respected local chefs have been selected by Unilever Food Solutions to champion their dynamic new Masters of Time advertising campaign, and these same chefs will be participating in the Time Trials mystery basket cook-off. In this exciting winner-takes-all competition, Leon Hatton-Jones (Intercontinental OR Tambo), James Khoza (Sandton Convention Centre), Stuart Cason (Radisson Blu Gautrain Hotel), Craig Cormack (Sofia's at Morgenster) and Dion Vengatass (Mount Nelson Hotel) will be paired with competing chefs to prove that they can master time under pressurised conditions in a competition kitchen.

The five Masters of Time chefs will be given the task of mentoring five less experienced chefs, sharing personal tips and secrets on the mastery of time in the professional kitchen with their allocated chef. The winner in the Time Trials competition will not only walk away with trade secrets from some of the leading chefs in the South African culinary industry, but also a TAG Heuer watch worth R15 000.

Following this cook-off, the five Masters of Time chefs will compete in their own Time Trials competition on the afternoon of Thrusday, 19 September, to determine and crown the true front-runner worthy of the Unilever Food Solutions Time Trials 2013 title and the cash prize of R20 000.

Michel Mellis, MD of Unilever Food Solutions in South Africa says: “Managing time in a professional kitchen isn’t easy; it’s an essential skill that can take years of experience to master. We hope that this competition highlights the importance of developing time-saving techniques that can make a chef’s life easier and their operation more profitable.”