The report consists of a selection of 40 artists and personalities that have been identified from across the African continent, most notably Ghana, Nigeria, Kenya, Congo, and South Africa. A Top 14 list provides the reader with a definitive shortlist of trailblazers, a short biography, and recent career highlights.
As part of the selection process for On the Radar, C.S.A’s team of professionals applied their unique IP insights, not only based on an artist’s social standing, but also on the merit of urban relevance, content, and media interest.
“A definitive Pan-African urban culture report, On the Radar, acknowledges the continent’s up & coming influencers, opinion leaders, tastemakers, and scene-shakers who have the potential for commercial relevance,” says C.S.A. director, Davin Phillips.
C.S.A. has worked with some of the most successful professionals across the global cultural landscape and has successful influencer campaigns for brands including CÎROC, Courvoisier, and Red Heart. The agency has also identified brand ambassadors for events such as The L’Ormarins Queen’s Plate and managed talent that has gone on to achieve eight platinum status's in the music industry.
With a worldwide network achieved over two decades, C.S.A. enables engagement with celebrity influencers appropriate to a brand’s identity. Both their Cape Town headquarters and office in Nigeria bring a distinct local focus, intent on establishing and promoting talent across the African landscape. The company also has offices in Los Angeles, California.
“We believe that talent discovery shouldn’t be limited by location or lack of infrastructure. On the Radar allows the right talent across Africa to be recognised for their ability. Congratulations to everyone that made it onto the report,” concludes Phillips.
For more information, visit www.csa.global. Alternatively, connect with them on Facebook, Twitter or on Instagram.