The platform is an eco-system designed for content producers as well as aggregators and distributors to distribute and monetise their existing platforms, be they websites, blogs, or social media pages.
Mahala.tv enables content producers to share their content via any digital platform and to self-monetise content through a variety of subscription and advertising models.
The fully-integrated back distribution and advertising functions are underpinned by a global digital exchange that enables real-time royalty payments to producers for content downloads, streams, related purchases, and micro-payments from anywhere in the world using the latest blockchain technology.
The platform aims to create opportunities for content producers and aggregators to advertise within videos, to set up subscription or pay-per-view models, and to provide an advanced and effective way to secure product placement. Viewers can buy any product seen in a video with a process supported by the global free and secure digital exchange.
Content producers will be able to create their own
Facebook shops and ad e-commerce elements to their websites. All content views and downloads, along with payments, can be tracked in real time.
Various producers whose content and pitches have been pre-selected will have opportunities to showcase their work. A three-day pitching marathon will see 60 producers presenting short 'elevator' pitches to a panel of judges, which includes Jacqui Setai, Siyaya TV, head of Mojalove channel; Theresa Hill, documentary producer at STEPS; Pat van Heerden, VIA Chanel 147 on Dstv, head of content; Andre Odendaal, film director; Jack Devnarain, actor,
Isidingo; Endemol Shine; and Uwe Beckmann, president of SASC.
Additionally, two hours per day have been set aside in the theatre for the screening of pre-selected pilots from across Africa. Producers will have the opportunity to meet with buyers who will be invited to attend these viewing sessions.
For more information, visit
www.discop.com. Alternatively, connect with them on
Twitter.