The station’s initiative, in partnership with Tourism KwaZulu-Natal and Trade and Investment KwaZulu-Natal, will run from Thursday, 19 July to Wednesday, 25 July.
Representatives from the four radio stations from four different countries will tour the province for before broadcasting live to their respective audiences from Moyo in Durban on Monday, 23 July and Tuesday, 24 July.
The guest radio stations include Yarona FM from Botswana, Hitz FM from Ghana, Fresh FM from Namibia and Star FM from Zimbabwe.
The touring stations will get to experience several tourist attractions in KwaZulu-Natal, such as the Mayibuye Big 5 Game Reserve, the Mandela Capture Site Tour and Karkloof Canopy Tours. They will also visit a number of successful businesses in the region.
East Coast Radio’s general manager, Boni Mchunu, says, "There is an exciting itinerary lined up for our visitors to give them a true taste of the province before sharing their experiences with their listeners. 'Connecting Africa' strategically positions KwaZulu-Natal as a premier investment, trade and tourism destination by harnessing the power of radio.”
Acting CEO of Tourism KwaZulu-Natal, Phindile Makwakwa, adds, "We are putting a lot of our efforts to drive more tourists to the province from our neighbouring countries."
"With more flights now landing directly at King Shaka International Airport, such as Air Namibia via Botswana, this campaign will connect with over 10 million potential travellers from Botswana, Namibia, Zimbabwe and Ghana. We will be able to educate them about more about our destination and our tourism offerings," concludes Makwakwa.
For more information visit www.ecr.co.za. You can also follow East Coast Radio on Facebook or on Twitter.