Kaya FM will be a key sponsor of the registration and foyer area and will aim to live up to its motto of 'Good Music, Good Friends' by greeting guests with welcoming drinks. The premier Johannesburg-based radio station is also sponsoring the Media Agency Specialist Award.

"We, as Kaya FM, will always stand by and support initiatives that speak to celebrating the industry’s excellence and vision to be world class, because this is what we strive for in our business," says Brenda Modibane, head of marketing and business development manager at Kaya FM.

Jacaranda FM has come on board as the sponsor of the Media Agency of the Year Award, as well as the games room sponsor, where guests can try to win prizes while listening to music.

Gagasi FM and Heart FM have joined to sponsor the Media Agency of the Decade Award, while SA Taxi Connect has the boom entrance and parking lot sponsorship covered.

Sandra Gordon, founder of the MOST Awards and CEO of Wag the Dog Publishers, says, "We rely on all our sponsors to make MOST the spectacular event that it has become – a highly respected benchmark that facilitates the maintenance of exceptional standards in our industry. We say thank you and celebrate all our sponsors, large or small."

For more information, or to sponsor the MOST Awards, contact [email protected] or [email protected].