While users can experience the new ad-supported version of YouTube Music for free, YouTube has also announced YouTube Music Premium, a paid membership that gives individuals background listening, downloads and an ad-free experience for R59.99 a month.

For a limited time, users can get three months of YouTube Music Premium free here, where they’ll pay R59.99 per month after the three moths are over, or R89.99 per month for a Family Plan.

“YouTube Music offers a number of features music lovers will really enjoy,” says Google South Africa’s head of marketing, Asha Patel. “[Features include] a home screen that dynamically adapts to provide recommendations based on what you’ve played before, where you are and what you’re doing, [as well as] thousands of playlists across any genre, mood or activity.”

No Internet? No problem. Users can get YouTube Music Premium to listen to music ad-free, in the background and on-the-go with downloads.  Plus, the Offline Mixtape automatically downloads songs users like in case they forgot to.

“With the Smart Search feature on YouTube, music music lovers can find
any song, even if they can’t remember what it’s called,” says Patel.

Users can search for descriptions, lyrics and even emojis to find the tracks they want
to listen to. Smart Search is available in most languages, including indigenous South African languages such as isiZulu and isiXhosa.

“Google Play Music subscribers will automatically receive access to YouTube Music Premium at their current price,” adds Patel.

“Nothing is changing with Google Play Music — you'll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always,” concludes Patel.

The new YouTube Music app is available to download from the Play Store and App Store.

For more information, visit www.music.youtube.com. You can also follow YouTube Music on Facebook or on Twitter.