says it wants Rick Astley for president. The station says its reasons why are obvious: "Astley is never going to give you up, let you down, run around or desert you. Furthermore, he will never make you cry, say goodbye, tell a lie, or hurt you. All admirable qualities in a presidential candidate, we feel."
On voting day, OFM
will be celebrating Rick Astley, whose song Never Gonna Give You Up
catapulted him into the world of pop in 1987. The song was a worldwide number-one hit, topping the charts in 25 countries and was the best-selling single of that year.
From Friday, 3 May, OFM
will place its 'Rick Astley for President' posters across Central South Africa in Bloemfontein, Kimberley, Klerksdorp, Vanderbijlpark, Potchefstroom and Welkom. On election day, the station will run the 'Vote Rick Astley for President' campaign by playing Rick Astley’s music throughout its daytime shows. Every time a Rick Astley song plays, a listener could win R1 000 on the spot.
"Electing a new leader for our country is a very serious matter. As a commercial radio station, we want to give our listeners something to smile about on the day," says OFM’s
marketing manager Lindiwe Mtwentula.
Mtwentula addds, "As our listeners prepare to face queues and make important decisions, we want to entertain them a little bit and give away some money. And what better way than through the music of a 1980s icon?"
Tune in to OFM
on election day for all the coverage of the 2019 national elections.
For more information, visit www.ofm.co.za
. You can also follow OFM
or on Twitter.