Gearhouse Group has again taken on the role of official technical sponsor of Mediatech Africa, which takes place from Wednesday, 17 July to Friday, 19 July.

"Gearhouse adds significant value to the three-day expo and Mediatech exhibition," director Simon Robinson says. "Gearhouse is recognised for its standing as the leading technical supplier to the live event industry." 

"Far more than just a supplier to the show — they have a partnership approach and are [just] as invested in the show’s success as we are," adds Robinson.

"Not just about the products available in six verticals, Mediatech is about innovation and bringing ideas to life using the latest tech. Gearhouse has the imagination and the proficiency to accomplish the intricacies of the show, making the impossible possible." 

As the technical sponsor, the group offers significant discounts to exhibitors on rigging and other high-value equipment and this, Robinson says, is of enormous value to the industry.

"Gearhouse offers a 50% discount on all rigging points for exhibitors to assist with their show costs. As the technical sponsor, the group invests many resources into the technical aspects of the exhibition, ensuring seamless integration and the kind of high-tech delivery expected with a show of this nature," says Robinson.

Stuart Andrews, Gearhouse Johannesburg operations manager, says, "As a fast-paced expo celebrating its 10th edition, we are proud that the Mediatech team trusts us with the execution of the show." 

"We have expertly crewed five Mediatech expos, consistently demonstrating our ability to seamlessly deliver on every aspect of our brief and [we] expect 2019 to be no different," Andrews adds.

He says that utilising only load-tested equipment, engineered for safety, has given Gearhouse a spotless show safety record — a fact the group is proud of.

"While safety is our priority, we never ignore aesthetics and this winning combination is part of success formulae. We believe when you pair technology with expertise, the possibilities are endless. It gives us the chance to demonstrate our own skills; and the opportunity to network with local and international colleagues, clients and suppliers is unmatched," adds Andrews.

While Gearhouse’s rental companies do not exhibit directly at the show, Gearhouse System Solutions is, and will be, offering show specials from stand G28 — most notably a 20% discount on the purchase of the digital poster systems.

They will also reveal the division’s transparent LCD screens.

"What makes the digital posters such an awesome advertising tool is that it’s a simple plug and play system that’s easy to use and allows synchronisation in isolation, as well as utilising a combination of screens working alongside one another," says Andrews.

"To upload content is simple — all you require is a USB drive, which you connect directly, and content is easily uploaded to the screen," he adds.

Gearhouse Kentse Mpahlwa Academy, the group’s training arm, contributes around 45 work-ready graduates to the industry (countrywide) every year through its annual Technical Production Services Learnership.

As seen in 2017, some of the students in the Johannesburg region have been involved with the technical aspects of putting Mediatech together, working under the supervision of the various divisions’ departmental heads.

"You cannot put a value on this type of investment into both our youth, and ultimately, the future success of our industry. Through exposure to a show the scale of Mediatech, we continue to open doors of opportunity to the students at our Academy — an approach that we believe will give our industry an edge — as we turn out experts in the making," says Andrews.

Gearhouse is represented in many of the show’s touchpoints, including the Blackbox experience.

Here the group’s opinion leaders will be part of live sessions where they will deliver a holistic overview on the workings of the group — unpacking ‘What it takes to make it all happen with such precision’ in their presentation: ‘GEARED UP for event success!’

"With Mediatech’s vision recognised by Gearhouse, we are amped to continue the creative journey together this July. Here’s to another epic tradeshow — one that’s already the talk of the town," concludes Andrews.

Visit Systems Solutions (stand G28) to engage directly with Gearhouse: Wednesday, 17 July to Friday, 19 July at Ticketpro Dome.

For more information, visit www.mediatech.co.za. You can also follow Mediatech on Facebook, Twitter or on Instagram.