It’s the beginning of a new week, and you know what that means: it’s time for #TuesdayTrends! Here are five of the stories that have tongues wagging: 

1. 10 phrases made popular by social media

‘#Winning’ is used to describe the excellence of a particular person or situation. The term is normally used on social media – specifically on Twitter – with the hashtag.

Social media jargon can often leave you in the dark, but if you familiarise yourself with the terms, you’ll notice they are quite easy to understand and apply in your daily communication on social media platforms. 

Struggling with the social media lingo? media update is in the know of the latest popular social media phrases. 

2. Infographic: Content marketing versus brand storytelling

Many marketing companies and departments are starting to use a combination of content marketing and brand storytelling as a way of reaching new customers and engaging their already-existing ones.

Content marketing involves using ideas to sell products, and a brand’s story includes how the website is displayed and impacts on products and services. 

media update explains the differences between content marketing and brand storytelling — and how these strategies can help to skyrocket your business. 

3. How to encourage employee advocacy on social media

Encouraging employees to promote their company on social media can significantly extend the reach of the business's messages and its online engagement.  

Employees are important to your business’s social media strategy. However, it can sometimes be difficult to motivate them to become willing advocates for the company they serve. 

media update shares some valuable insights on how to encourage employees to advocate your brand.

4. Infographic: What does SA’s freelancer landscape look like?

With the South African economy on a bit of a decline, and food prices very much on the rise, various professionals across the country are trying their hand at freelancing.

Freelancing has become the thing to do; some do it on the side, while some are working freelance-only. 

media update has some insight on how you can take advantage in the freelancer landscape.

5. Dear journalists: Here are five things PR pros want you to know

It seems that many journalists feel that PR pros don't 'get them', but in reality, most of them have been working closely with journalists for quite some time — and some of them have actually been journalists.

media update has found five things that PR pros want journalists to understand. 

What are your thoughts on this week’s trending stories? Let us know in the comments section below. 

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Now that you got a dose of trending news, why not level up and check out these Three ways to roll out a marketing campaign on a tight budget.
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