The WMAs are the only awards to celebrate the collaboration between brands, agencies and media partners to create international content campaigns. In addition to recognising the category winners' work with an award on the night, the WMAs intends to celebrate the winning entries in a worldwide advertising campaign that is valued at more than €650 000.

The winner's ad campaign will run across the World Media Group's leading international media brands, comprising The Atlantic, Bloomberg Media Group, Business Insider, The Economist, Forbes, Fortune, National Geographic, Reuters, The New York Times, Time, The Wall Street Journal and The Washington Post.

Alex Delamain, president of the World Media Group, says, "Every year, we've seen the role of international content-driven marketing increase significantly due to the proven benefits that content has to tell a story across multiple channels and borders." 

"As we enter our fifth year, I'm confident that the quality and quantity of entries we receive from brands and agencies all over the world will exceed expectations and continue to surprise and delight us," adds Delamain. 

Josh Krichefski, co-chair of this year's judging panel, says, "The WMAs are an important event for the industry, acknowledging the global leaders in international content-led advertising, and I'm delighted to be joining this year's judging panel. I'll be looking out for campaigns that clearly demonstrate how they have used storytelling to solve a tough business challenge, with exceptional results."

2018's winning entries included Grand Prix winners FOX, along with Amgen, Audi, Credit Suisse, Deutsche Bank, Formula 1, Incredible India and Siemens.

How to enter:
  • To enter, visit www.-media-group.com.
  • Entry is free*, although entrants are invited to make a voluntary donation to Reporters Without Borders.
  • Advertisers, media owners and their media, PR and creative agencies can enter all categories. 
  • Campaigns must have intentionally targeted audiences in at least three countries, and 75% of activity needs to have been implemented in 2019.
  • There is no requirement for campaigns to have run in any of the World Media Group brands.
  • The closing date for entries is Thursday, 6 February 2020.
Judging:

To reflect the importance of collaboration in creating successful international, content-driven advertising campaigns, the independent jury aims to include more than 30 heavy-weight judges from brands, agencies and media owners. The full list of judges can be seen here.

The co-chairs include:
  • Sherine Yap, global head of media, Shell
  • Josh Krichefski, CEO, EMEA at Mediacom

Categories:

This year there are eight award categories, along with the Content Leadership and Innovation award. The jury will select the Grand Prix from amongst the category winners, which include:
  • Automotive
  • Brand and Media Owner Partnership
  • Corporate Influencer
  • Financial Services
  • Lifestyle, Luxury and Fashion
  • Media and Entertainment
  • Technology and Telecoms
  • Travel and Tourism
Awards event:

The winners will be announced at the World Media Awards reception at the Ham Yard Hotel in London on Thursday, 30 April 2020. Shortlisted entrants will receive two free tickets to join the celebration as guests of the World Media Group and additional tickets will be available for purchase.

*Awards cost £100 per entry for media owners.

For more information, visit www.world-media-group.com. You can also follow The World Media Group on Twitter.