"We're excited to add another innovative digital service to our product portfolio and to connect our customers to more of what matters most to them," says Mariam Cassim, chief officer of Vodacom financial and digital services.

"Like many of our other digital services, Vodacom Sports Radio's mission is to democratise access to football in order to achieve inclusion for all fans," adds Cassim. 

Vodacom Sports Radio provides audio commentary of all 380 EPL games. These are accompanied by pre-match banter and post-game discussions from soccer experts, with fans having the choice of which teams they would like to listen to.

Subscribers also have access to:
  • daily news updates
  • highlights packages
  • a variety of podcast content
  • announcements of upcoming fixtures, and
  • in-depth player and club information.
Rob Tomalin, commercial director of talkSPORT International, the global audio partner of the Premier League, says, "We are very pleased that our digital audio service will now be available to the many fans and followers of the Premier League in South Africa. Working with BCI and Vodacom financial and digital services has allowed us to do this effectively ahead of what promises to be a very exciting new season."

Harris Blass, director of BCI, the local rights holders of the EPL digital audio, says, "This is a landmark moment for consumers in South Africa wanting affordable access to the Premier League experience."

"With the official live audio commentaries of all the games, as well as other great audio content, Vodacom Sports Radio provides an opportunity for millions of EPL followers and supporters across the country to enjoy the excitement and action of the Premier League directly on their mobile phones," adds Blass.

"This is an example of how important partnerships are in providing technology solutions that enhance the lives of our customers. Through collaboration with other industry stakeholders, we are able to expand our digital services and respond to the needs of South Africans both now and well in the future," concludes Cassim.

Vodacom Sports Radio delivers premium sports content at an affordable rate to Vodacom mobile phone users. Subscribers can choose daily, weekly or monthly packages, starting from as little as R3 a day. The platform is available to Vodacom customers on mobile smartphone and tablet devices.

For more information, visit www.sportsradio.co.za.