The PICA Awards, held annually, are open to all Association of Magazine Media (formerly MPASA) member publications. The awards acknowledge standards of excellence in magazine publishing and journalism. Through the PICA Awards, AMM believes that member publishers will aspire to sustain and advance the quality of their titles for the benefit of their readers.

Says PICA 2011 chairperson, Danielle Weakley: “We are thrilled that both well-known names and bylines were awarded kudos, along with new up and coming young talents. Congratulations to all the winners – competition was stiff this year as well. We had a 25% increase on submissions and winners had to work really hard to be ahead of the pack.”

Top honours went to:

Best consumer magazine: Rossi Trophy
Elle - Avusa Media

Best B2B magazine: Watling Trophy
Risk SA - Cosa Communications

Best customer magazine
Woolworths Taste - New Media Publishing

Consumer editor of the year: Jane Raphaely Trophy
Jackie Burger (Elle - Avusa Media)

B2B editor of the year
Peta Krost-Maunder (Wits Business Journal - Contact Media & Communications)

Customer editor of the year
Sumien Brink (Woolworths Taste - New Media Publishing)

Consumer overall magazine design of the year
Fairlady - Media 24 Women’s Interest

B2B overall magazine design of the year
Leadership - Cape Media Corporation

Customer overall magazine design of the year
Woolworths Taste - New Media Publishing

Consumer cover of the year
Visi - New Media Publishing

B2B cover of the year
Dairy Mail - Agri Connect

Customer cover of the year
Woolworths Taste - New Media Publishing

Annual supplement of the year
AdVantage Transit Media Guide - Media24 Business &amp Customer

Annual supplement of the year special award
Sarie Kos, Woon, Kreatief and Gesond - Media24 Women’s Interest

Columnist of the year
Sipho Hlongwane (Dogs of War - The Big Issue)

Feature writer of the year
Angus Powers (The Survivor - Sports Illustrated)

Health and wellness writer of the year
Mark Van Dijk (Inconceivable - Men’s Health)

Non-professional writer of the year
Mike Marsden (Resolving Cape Town’s Public Transport Crisis - IMESA)

Profile writer of the year
Erns Grunding (Smooth Operator - Weg!/Go!)

Public interest writer of the year
Salome Delport (Ritalin se Nuwe [Onwettige] Gebruike - Rooi Rose)

Trade and technical writer of the year
Irma Venter (Fast Forward - Engineering News)

Travel writer of the year
Toast Coetzee (Namibia: There’s Life in the Empty corner - Weg!/Go!)

Visual production of the year
Vicki De Beer (Dis Kersfees - Rooi Rose)

Photojournalism of the year
Ruvan Boshoff and Le Roux Schoeman (Hoeked on Snoek - Weg!/Go!)

Layout of the year
Anton Sassenberg (Colour - Elle)