The winning streak began with a Silver PRISM Award win for best campaign in the Corporate Communication category at the 2018 PRISM Awards in Johannesburg.  

The PRISM Awards aims to recognise the successful incorporation of strategy, creativity and professionalism into communication campaigns.  

The award was followed by three Africa SABRE Award accolades, which were presented at a gala event in Gaborone, Botswana and attended by communication professionals from across the continent. These accolades include:

  • Diamond SABRE Award for Superior Achievement in Reputation Management
  • Gold SABRE Award in the Financial and Professional Services category, and
  • A Certificate of Excellence for Corporate Image in the Gold SABRE Awards category.

The SABRE Awards provides both regional and global platforms that aim to celebrate excellence in communication at an international level.  

It also aims to recognise campaigns that demonstrate the highest levels of strategic planning, creativity and business results. The Bryte Insurance rebrand and thought leadership campaign has also earned a spot as a finalist in the Institutional Image category of the EMEA Gold SABRE Awards, which will be hosted in Amsterdam on Wednesday, 23 May.  

"We are elated to have received such illustrious honours from the most respected public relations platforms, internationally. As a people-centric business, we take pride in ensuring effective and transparent communications at every level – from our employees to our partners, customers and other stakeholders," says Nicholas Francis, chief marketing officer at Bryte Insurance Company Limited.   

"We are immensely proud of the success of our partnership with Instinctif Partners and appreciate the strategic counsel and support provided at every juncture. The consultancy has been instrumental in strengthening our stakeholder relationships and entrenching our business in South Africa and Botswana," adds Francis.  

Deanne Chatterton, CEO at Instinctif Partners Africa, says, "It is a wonderful privilege to be leading a creative and progressive team that consistently delivers advisory content and campaigns of the highest standards."  

Chatterton adds, "We see ourselves as extensions of our clients’ businesses and are proud of the relationships we have built over the years. Our long-standing partnership with Bryte is a testament to this, and we are grateful for the business's continued confidence in our expertise and strategic competency to support them, especially during periods of major transition."  

For more information, visit www.instinctif.com. You can also follow Instinctif Partners on Facebook or on Twitter.