McDonald's named SA's 'Coolest Fast Food Place'

The 2018 Sunday Times Generation Next Awards polls more than 12 000 youths from around the country, across more than 70 categories.

"We are extremely proud of McDonald’s' achievement and are pleased to be part of such an innovative, disruptive and dynamic brand. Pacinamix has the privilege of working on their amazing campaigns and growing with a brand of such phenomenal global recognition," says Pacinamix Group CEO Manzini Zungu.

In December 2016, Pacinamix, a 100% black female-owned integrated marketing service and trading and management consulting group, was appointed as the below-the-line service provider to McDonald's South Africa.

Pacinamix is tasked with the use of PR to support campaigns, to integrate corporate communications activities and to highlight McDonald’s South Africa's key CSR initiatives in an aim to enhance and maintain the brand's existing relationships with the communities within which they operate.

To date, Pacinamix has led the McDonald’s South Africa's 'Know Our Food' campaign and implemented the McDonald’s breakfast campaign, which educates consumers on the variety of breakfast menu offerings.

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