Regine le Roux, managing director at Reputation Matters, says, "We are delighted to announce that our reputation management masterclass will bring some well-established industry experts to Cape Town, where we will tackle some of the most important reputation building blocks any organisation should have in place."

The masterclass is endorsed by the Institute of Directors in Southern Africa (IoDSA) and delegates will receive 12 CPD points.

The programme will be presented over five days, and delegates have the option to attend the full programme or individual sessions. "The masterclass allows for a maximum of 20 delegates as the sessions will be incredibly interactive and hands-on," adds le Roux.

The programme entails the following sessions, which can be found below.

Day one (Monday, 12 November): 'If you treasure it, you’ll measure it'. This masterclass will discuss the importance of measuring a brand's reputation. It is facilitated by le Roux.

The session will also introduce delegates to the 10 reputation building blocks and will provide tips on how to take their organisation’s reputation to the next level.

Day two (Tuesday, 13 November):
 'Ethics is an essential foundation for a sound reputation'. This masterclass will be facilitated by Cynthia Schoeman, managing director at Ethics Monitor.

The interactive session will aim to delve into the importance of ethics and building it into the DNA of organisations. The session will also focus on workplace ethics.

Day three (Wednesday, 14 November): 'Internal communication: Bringing values to life'. This masterclass is facilitated by Kristina Malther, managing director at Open Cape Town.

The hands-on session will aim to equip delegates with the skills to communicate at an optimal level internally, as well as show them how to identify and define corporate values that employees resonate with, ensuring a values-driven organisational mindset.

Day four (Thursday, 15 November): 'Writing course: getting your message across in writing'. This masterclass will be facilitated by Jennigay Coetzer, freelance writer, journalist, author, editor and trainer.

The session will aim to help participants of all levels of experience to develop and hone their writing skills.

Day five (Friday, 16 November): 'Meet the media'. This masterclass will be facilitated by Ashleigh Hamilton, an award-winning journalist who has travelled across the continent.

The session will reveal what to expect from media engagement, including how to engage with media, how to do a media interview and the dos and don’ts of media management.

"You never know when a crisis will hit, and to be proactive and prepared is the best way to turn any situation in an opportunity," concludes le Roux.

For more information, or to apply for the masterclass, visit