With a target of R1.5 million, the annual 'Teddy-thon' fundraising campaign marked the fourth birthday of the radio station.
Broadcasted live from Sandton City, CEO of Dentsu Aegis Network South Africa, Koo Govender handed over the pledge of R104 000 to assist in enabling the radio station to continue to touch as many lives as possible through community outreach.
Celia Collins, managing director of Carat Johannesburg, says, "Hot 91.9FM is a community radio station that generally does a lot for the previously disadvantaged people within South Africa. The Teddy-thon started last year, and now that it is in its second year, the target has increased from a million to R1.5-million."
Collins adds, "Having over the past 12 months seen how much they have given back to the community and how passionate they are to upliftment, the Dentsu Aegis Network decided to join in on this."
"Being able to touch numerous lives, through education and health care, is truly inspirational. It is a fantastic opportunity and heartwarming to see communities get together to help others so close to Christmas," says Collins.
For more information, visit www.dentsuaegisnetwork.co.za. You can also follow Dentsu Aegis Network South Africa on Facebook or on Twitter.