"It was by pure chance that we met The Platinum Club at a media launch earlier this year, and we asked them to pitch for us. We were looking for young people with fresh new ideas and a creative approach," says Wouter Vermeulen, general manager for Air France KLM Southern Africa.

The Platinum Club, together with collaborative PR partner urban espresso, will handle all PR and communication for KLM in South Africa.

Vermeulen adds, "We were very impressed with their professionalism, knowledge and passion. The more we spoke to them, the more the ideas just flowed. It is both refreshing and exciting to see their innovative approach to PR. We have now started working on the campaign and we have all our needs covered."

The Platinum Club says it is excited to partner with KLM Royal Dutch Airlines as it celebrates its centenary. "It’s not every day a brand turns 100. KLM’s commitment to sustainability, aviation innovation and global communication campaigns are something incredible, and the brand reaching 100 years is a testament to this," says The Platinum Club MD, El Broide.

Broide adds, "Like the brand, we believe that our innovative approach to PR will help maximise this incredible message. The dynamic relationship between the client and the agency has already proven to be something special."

"The team is driven, determined and, most importantly, they love the brand they work for. Their passion inspires anyone they come into contact with ,and it has certainly inspired us. We look forward to celebrating this massive milestone in style," Broide says.

Broide concludes, "We look forward to integrating our creative approach to PR and brand awareness into this campaign, and working with such an internationally-acclaimed brand is a real vote of confidence in our team."

For more information, visit www.platinum-club.co.za. You can also follow The Platinum Club on Facebook, Twitter or on Instagram.