Created in 2010, Responsib’ALL Day is dedicated to sustainability and responsibility. Each year, it has a theme that sees Pernod Ricard companies collaborate with local partners on a variety of community projects.

This year, the focus is on ‘Circular Making’, the third pillar of the group’s 2030 sustainability and responsibility roadmap, which aims to foster circularity across the business to encourage employees to reimagine the way they use, dispose of, and minimise waste, ultimately moving toward more circular models of consumption.

This Responsib’ALL Day Pernod Ricard employees in Cape Town, Johannesburg, Durban, Port Elizabeth, Bloemfontein, Polokwane and Mbombela (and other towns) will learn about the Circular Economy from the Beach Co-op. The Beach Co-op was started in 2015 by a group of volunteers collecting marine debris and from Plastics SA, representing all sectors of the South African Plastics Industry.

In Johannesburg, entrepreneur and founder of Packa-Ching, Zwelibanzi Ngubane, will give the team insights on incentivising behaviour change towards recyclable waste. Employees will then head to different waste management and recycling facilities in their respective areas to see the Circular Economy in motion.

Dirk Conradie, sustainability and responsibility manager, says, "As the ‘creators of conviviality’, creating shared value has been driving Pernod Ricard’s agenda for many years. We are proud to be part of South African society and are constantly looking for ways to produce, distribute and co-create in an innovative and sustainable manner."

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