The agency will deliver strategic communications that aim to complement the brand’s overall marketing campaigns and product releases to ensure growth in both brand recognition and take up by consumers.

Franco D’Onofrio, managing director of Twiga Communications, says, "The insurtech space and how it is disrupting the traditional insurance model is exciting. Working with app-based insurer Granadilla is a fascinating process as consumer needs and products change rapidly. So, innovation, relevance and creativity in how we communicate to the target audiences is key to effectiveness."

"Granadilla will soon be celebrating one year in business, and we are thrilled to be part of their intrepid growth ambitions," concludes D’Onofrio.

For more information, contact [email protected] or visit www.twigacommunications.com. You can also follow Twiga Communications on Facebook or on Twitter.