Trigga strives to be a first of its kind by creating a more fluid and democratised market place for buyers and sellers of agricultural commodities — with the goal of fair exchange.

Eclipse PR MD Johannesburg Cheryl Reddy says that the agency is excited to partner with Trigga and to develop a communication strategy aimed at growing the brand and enhancing its business success.

"Trigga started off trading in pork. In June this year, pig producers realised a more-than 30% increase in pork prices when trading on the platform. The Trigga team realised that there was a large scope for growth into a range of agricultural commodities, and enlisted our services to help it grow its profile and boost online trading."

"We believe our collective experience and depth of knowledge in the agricultural sector, as well as our excellent media contacts and strategic input, will help elevate the brand and expand its reach," adds Reddy.

Trigga group marketing manager, Rosa McLaren, says that Trigga is delighted to partner with Eclipse PR. "We are impressed with the agency's dynamics, its high level of commitment to producing quality tailored PR and social media solutions for clients and its media relations. We look forward to a long and healthy relationship with the agency."

For more information, visit www.eclipsepr.co.za. You can also follow Eclipse PR on Twitter.