media update’s Emma Beavon reveals three things PR pros need to know about keeping their brand safe online. 

Having strategies in place to protect a brand’s safety is becoming more and more important. This is because around 65% of advertisers have been exposed to potentially non-brand safe environments. This means that PR pros have to work to limit the damage that these potentially non-brand safe environments can have on the company. 

However, there are three things PR pros can do or be aware of in order to prevent the brand’s adverts from being put into those potentially unsafe environments.

Check out this infographic to find out what those three things are:



What measures do you think should be put in place to ensure a brand’s safety? Let us know in the comments section below

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Every brand has faced some kind of PR crisis at one point or another. To make sure you are fully prepared, check out these Five ways to handle a public relations crisis.
*Image courtesy of Vecteezy