"The addition of a PR division is an exciting development for Iconic Collective," says Dermot Latimer, CEO of Iconic Collective. "Fableist & Co.'s approach is intentionally framed in its name: creative brand storytelling."
"We are dedicated to aligning with our client's needs and expectations to achieve maximum results for their brands. The creation of a communication omnichannel to execute on the client's communication needs has always been a key priority for us," adds Latimer.
"PR plays a vital role in every brand's communication strategy; the expansion of our offering to include PR will ensure we service our client's brands in an integrated communications strategy," Latimer says.
Latimer says that the inclusion of a PR service offering was a natural progression for the business as it had become increasingly important to create a holistic integrated communications programme for their existing and prospective clients. This addition to its existing capabilities and multi-disciplinary services suite needed to align messaging, drive business awareness and build greater brand equity.
"We are eight agencies with one voice, operating as a collective of creative businesses. Our expertise encompasses shopper marketing, UX, development and technology, design, experiential, print, digital, creative production and post-production," concludes Latimer.
Fableist & Co. joins Iconic Media, Jawbone, Prototyp Works, CMG, Meraki, Torque and Metriplex as a division of Iconic Collective. Iconic Collective has also welcomed Tia Mthethwa in her appointment as Fableist & Co.'s PR business unit director. In her new role, Mthethwa will oversee PR requirements across the collective's clients.
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