Comedian Virgil Prins says, "The RADA 'Taxi Dash' gives great insight into the unique commuting experience (born out of necessity to provide for the working class) to get to work and back daily. Taxis, though not the most convenient mode of transport, fill the gap."

"It is more affordable and often travels routes that buses and trains would otherwise not go. The people who use taxis are the people who keep this country functioning. They are a integral part of this country and its economy," adds Prins.

DJ Tinkz says, "This was such an eye-opening experience for me, and I have a newfound respect for commuters that use public transport daily. You don’t realise how different taxi routes work and that they only go certain places. In a car, it is so simple. This was such a great learning experience and the amount of fun and laughter just added to it all."

RADA’s monthly campaigns are based on the premise that "one person can make a difference, and when you change yourself, you raise your resonance, creating a ripple effect of positive change."

The aim is to marry action with awareness and, in turn, change the way people react in different scenarios. 

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