The Platinum Club says that it understands that during these times, it is critical to keep one's brand top-of-mind; this is the case for all brands that are corporate and personal.

According to the agency, the entertainment industry is one that has taken a massive knock over the past few weeks and directors El Broide and Lee-Roy Wright have seen the impact the pandemic has had on those in the public eye.

It further indicates that actors have not been able to return to set and musicians have been unable to earn an income through gigs and performances; therefore, they understand just how important PR is and its impact to make a difference during this time.

"Personal branding is more important now than ever before," says managing director El Broide. "While the coronavirus has brought the world to a halt, using public relations to tell a story is one avenue personalities are able to control."

"This is why we believe now is the right time for The Platinum Club to add this exciting avenue to its business model. By working closely with our clients, we find and curate the perfect media opportunities to elevate their public profile and help them connect to their audience in a variety of different and impactful ways," adds Broide.

The Platinum Club concludes that it is excited to welcome personalities Kriya Gangiah, Daniel Baron and Mmasea PeTje to their stable and look forward to this new chapter as their business continues to grow.

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